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Irrespective of income levels, price matters to everyone, analysts say.
December 30, 2023
By: Lianna Albrizio
Associate Editor
Inflation and interest rate raises in the aftermath of the Covid-19 pandemic has cut household budgets in 2023 resulting in heightened brand competition. Alix Partners predicts this trend will continue in 2024. Per the marketing research firm, retail, consumer products and the leisure (entertainment, hospitality, restaurants and travel) industries are among the hardest hit. They rely heavily on the volume and frequency of discretionary spend, which can fade rapidly during periods of e...
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